Left: grayscale edition #1; middle: color edition; right: grayscale edition #2
Detail: butterfly insert placed partially in window card
Detail: back of the butterfly insert, allowing space for a written message
PROJECT DESCRIPTION:
Module Two explored the application of pattern and abstractions to a greeting card form. It aimed to reinforce previous lessons on elements and principles, abstraction, and pattern to create a composition for usage and enjoyment by others. Since harmony and pattern are often found in nature, the assignment began with creating many abstractions of natural forms in Illustrator. Later, these abstractions were used to form multiple iterations of patterns using grid and repetition techniques discussed in class. The patterns needed to emphasize shape, in addition to other compositional principles of my choice.
Through multiple iterations of natural abstractions, cards, and patterns, the primary challenge was to creatively develop a card form and apply my chosen pattern within this. The pattern and physical card needed to work together to create a composition that was as unique as possible and could not easily be found elsewhere. Since others could later purchase these cards and mail them, they needed to follow basic USPS requirements. Finally, the assignment continued to emphasize crafting approaches in combination with new techniques, such as printing and cutting with the Cricut. Overall, the assignment built upon previous lessons on while introducing new craft and principle application strategies.
STATEMENT:
This module’s objectives allowed me to expand upon previous design experiences to create a greeting card and pattern that is interactive and dynamic. I created a card with an intuitive yet unique experience for both the sender and recipient, and accomplished this through the way viewers open the card. The inside panel slides out, and the sender can write their message on the back of the piece. While creating the pattern digitally, I prioritized harmony by considering how the butterflies and window fit together. Value differences throughout the cards also highlight contrast and pattern. Additionally, there is a clear pattern in the grid of both the butterflies and window, which work together to emphasize shape in their construction.
I also used physical crafting techniques to solve the assignment’s challenges. Since I already had experience with using the Cricut machine and software, I applied this knowledge to new approaches, like scoring and creating complex designs. Furthermore, butterfly is only glued in the middle of its form, and the wings are lifted slightly above the base paper. Both of these qualities further emphasize the card's dynamic qualities. Using the Cricut improved my final product by increasing the effectiveness and neatness of my composition, something that would have been difficult to achieve if I had cut each tiny butterfly out by hand.
REFLECTION:
Overall, I am satisfied with how my final outcome meets the module’s objectives while also being dynamic and harmonious through its pattern and form. I feel that my pattern application was successful in meeting the principle requirements, as well as advancing these requirements by also focusing on harmony. I am proud of my card design and its interactive nature, as well as how the window form and butterfly pattern fit together.
The most significant lessons I learned in this module involve correct measurements and precise crafting. Due to the way I folded the windows, my final cards were less than 1/8” under the USPS width requirements for standard mail. This will not be an issue once the cards have envelopes, but serves as a reminder to always double-check measurements. Additionally, the card form naturally highlighted any imperfections in alignment, fragility, and glue smudges. I will use these lessons in future assignments to ensure I craft my compositions more carefully.
Although I am still working to strengthen my skills when cutting by hand, it was helpful to use the Cricut for this assignment because my developing physical abilities were less of a barrier to what I could create. I enjoyed being able to use my Cricut background knowledge for my intricately crafted cards. There is still room for improvement in how the card fits together because of the materials I had access to. However, given the time allotted for the project, as well as material limitations, I believe my final compositions were successful, practical, and unique.